Lighting, Shot Types & Effects

Lighting

When filming our Media Production we will use natural lighting as we are filming during the day in a central city location. The indoor shots will be lighted by the normal lighting of the room as we do not own any lighting equipment so we will have to make sure the lighting fits in relatively well with the outdoor shots. The outdoor shots in the alleyways and tunnels will also have to be considered as we may have to use the light from the camera or from mobile phones, but it will have to blend in with the indoor shots or else the lighting will not be fitting.

Shot Types

When filimg our Media Production we will need a consistant range of shots, due to keeping our audince entertained and not wanting our production to become boring. There must be a wide variety of shots used but the main shots used will be mid shots or long shots to show everything that is within the picture. We may also incorporate some zooming in shots, panning shots just to create more exciting shots. 

Effects 

The effects when plan to use when editing our production are stop motion, slow motion and use various effects using final cut express and iMovie. We will also use Green Screen when filming and add in typography if we have less footage than expected. The stop motion will help to decrease the chance of boredom and leave the audience feeling taken back but while require an immense amount of planning. An appropriate background that links into the genre will also be effective.

For the slow motion we could take clips, then stop them, then continue to emphasize the paused shot. We could also increase the speed of shots of the train relating to the lyrics "Wherever We Go" or speed up shots of the riverbank where some of our shots will be taken. 

We are also planning to use 'Green Screen' which well be beneficial as we cannot take shots of various landmarks so this will help us to easily incorporate our lyrics with our video. We can also use backgrounds of graffiti to add an urban effect to our production. 

Storyboard of Our Media Production

Market Research

From this data we can clealry see the age range of our target auience will be from 13-18 year olds. So our media production will have to target this age group according to our market research.

From this data we can see there is a near equal balance of females and males. Our media production will be generally aimed at males due to the production consisting of male actors and being produced by a male group.

From this data we can see that the two genres that are the most popluar are Hip-Hop and R&B. This fits into our media production as the genre our track is a R&B-Hip-Hop song.

 From this data we can see the locations most popluar are rural and urban. This helps us to fit our track into a suitable location that our auience feel would be most fitting.

 From this data we can see our auience feel that i clear balance of narrative and performance will make a good music video.

 

Costume & Dress Code

In our Media Production the protagonist will be wearing chino's, swaetshirt and trainers. Sterotypical hip-hop music videos contain designer labels and excessive jewlerary but due to the chilled out vibe of our track we felt casual urban clothing would be more fitting.

An example of a band who have the same dress sense are "Rizzle Kicks" and also "Olly Murs". The costume worn in these artists videos link in to the target audience for our production as the clothes worn are often mimiced by fans of the artist.

The typical clothing worn:

• Hoody/Sweatshirt
• Chino's
• Plain or patterned T-Shirts
• Trainers/ Plimsoles
• Baseball Cap

Location for Music Video

We have decided the location for our Music Video should be set in a big city our a location with good scenery. We can not film in a nearby location as Bourne or Spalding as typical Hip-Hop videos are filmed in locations with scenery in the background and not rural locations.

The 3 locations we have chosen to film in are Nottingham, Lincoln or Peterborough. These 3 locations are perfect as they contain urban areas, rural fields and also big buildings to film in the background. The protagonist (Ashley Firth) will be walking through each location and as he walks around a corner the scene will change to a new location. This will be hard to pull off thats why a suitable transition is needed to make it look effective and not too amuter.

4Music

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at www.4Music.com with its own Facebook and Twitter pages. It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. It is available on Freeview, Virgin Media & Sky, The channel broadcasts 24 hours a day.

MTV

MTV is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJ's.

At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for concert music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and television program, films, and books.

MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

(Each figure is represented in 000's )