Conventions Used in Music Videos

Fatboy Slim - Praise You -

www.youtube.com/watch?v=4ULVQOneeZE  

The video is very unconventional as the video has no reference to the lyrics. The video is limited on the use of camera shots,  the performance is very basic and unconventional. There is poor use of lighting and the camera shots have no real varation.

From the pictures we can see a very basic use of camera shots, a long shot throughout to show whats in the picture, the lighting is also very poor as the bottom image is fairly dark and doesn't light the performace which needs ro be emphasies

Eminem - Without Me -

www.youtube.com/watch?v=YVkUvmDQ3HY

The video has strong references to comic books through various effects used throughout the video. Has strong use of intertextuality such as Elvis Presley, superhereos and chat show.

Fish eye lense used, camera shots tend to be either low angle or high during direct more of adress.

Key Terms

Intertextuality - Were one text refers to another piece of text, e.g. Eminem "Without Me" refers to Elvis Presley, comic books and various superheroes.

Amplification - the result from enlarging or amplifying a text to create an effect throughout a music video e.g. Kanye West "Good Life".

Illustration - Where you back up your point with an example or illustration.

Disjuncture -  Were the music video has no reference to the lyrics and the video is unconventional containing random irrelevant footage e.g. Fatboy Slim “Praise You”










Exhibitionism – More powerful female artists added to the politics of cultural debates.

Organic / authentic – Bands that create, write and play there own music and haven't been influenced by input of the media

Manufactured – Bands that are produced and influenced by of other bands and the media

Chase & Status - No More Idols Digipak

This cover by Chase and Status immediately catches our attention for two reasons. The colour yellow tends to be associated with hazard signs and some emergency vehicles, because of the high visibility of bright yellow holds. The use of an emergency type of feeling can unconsciously create excitement for the viewer because of how much it stands out. However we can also notice an extreme close up of a bulldog behind the writing. Bulldogs are beefy, strong and when things are linked with this animal we do think of menace. Perhaps Chase and Status are showing that this album is dangerous in a good way, it will get you excited and pumped up, and the fact that the bulldog is there creates a statement that it means business.

Once again the colour theme of black and yellow again adds to the feeling of caution. You as a buyer feel that this album should be handled with care. This goes well with the genre that Chase and Status are connected with. The deep bass that’s linked with dubstep and the quick drums all make a very quick paced genre and when played in clubs, dancers feel as if their getting a shot of adrenaline.
Another thing we notice is that the barcode, label company and distributors are put into one side of the back cover. We know that all this is associated with Chase and Status, however the people who have designed the cover know that when buying an album, the consumer wants to notice the main contents of the album such as the album front cover and track list.

Digipack

Digipacks are a type of CD packaging, it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD.

They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.

   8 Panel 4 Tray CD DigiPak Rollfold Template


   4 Panel 1 Tray CD DigiPak Template


   6 Panel 1 Tray CD DigiPak Gatefold Template
   6 Panel 1 Tray CD DigiPak Rollfold Template