Media Questionnaire

Age: 0-12     13-18     19-24     25+

Gender: Male     Female

Favourite Genre:  Hip-Hop   R&B   Pop   Rock   Dance   D&B                                         

                             Metal   Alternative   Other

What do you feel makes a good music video:  Narrative           

                                                                         Performance

                                                                         Both

What location would you pick to film a Music Video: 

Rural    Urban    Stage    Club    Other: ______________________

How would you purchase your music:  Video2MP3   iTunes   HMV  

Other: ____________________

What is your favourite music channel?

4Music        MTV       Viva       Kerrang       Scuzz      Starz    

Other: _____________________

How often do you listen to music a day?

 Less than an hour    1hour   2hours    3hours    4hours    5hours

What do you feel makes a good music video?

_____________________________________________________

_____________________________________________________

_____________________________________________________

Grouping

Our group consists of: Arjan Boyall - myself
                            Dan Munton -http://www.danielmuntonadvancedproduction.blogspot.com/
                            Guy Hasler - http://www.guyhasleradvancedproduction.blogspot.com/
                            Ashley Firth - http://www.ashleyfirthadvancedproduction.blogspot.com/
                             
This grouping has worked out well as we all have the same interest in muisc genre of hip hop, and th song we have picked fits in with this.

Actors
The main actor throughout our piece will be Ashley Firth, he will sing the main verses  throughout and be the protagonist. The chorus will be sang by the whole group to emphasise the chorus and liven it up. The second main actor will be me as a back up incase we need a shot with two actors if the song contains a verse with two people singing.

Camera Work
The two main people shooting our production will be Guy and Daniel as they have had past experience filming the AS thriller production. This allows us to get the best variety of camera angles and shots as they have had past experience filming so they can judge what will be the best shot and how to work with the lighting. If any of the group members feel they have a good idea on a particular shot we can all contribute and a share our input.

Editing
When w come towards editing our footage after filming, we have decided that the whole group will contribute and put forward their ideas. We all must agree though as the idea must be the most effective for our video to be successful. Also the fact that one member of the group has an Apple Mac at home adds to the precise editing needed to ascertain a successful grade in A2 media.

Music Video Theory

Steve Archer's Theory

Steve Archer's theory was that there needed to be a strong coherent relationship between the narrative and performance in the music video, there should be cuts in music videos from narrative to the performance of the song which must be balanced. He also believed that a dance could be part of the performance but it must be carefully choreographed as it aided visualization. 

e.g. - http://www.youtube.com/watch?v=-VMFdpdDYYA&ob=av2n Nickleback - Rockstar

John Stewart's Theory

John Stewart's theory was that the music video must have the aesthetics of a TV commercial, with plenty of close up shots and the lighting to be used to focus and emphasize the stars faces. Visual references influences by the cinema, fashion and art photography. The video allows more access to the performer than a stage performer can.

e.g. - http://www.youtube.com/watch?v=Hyk-Vdd_Qrk&ob=av2e R.E.M - Bad Day 

Sigmund Freud's Theory

Sigmund Freud's theory was based on voyeurism which refers to the notion of erotics pleasures may be gained by looking at a sexual object, preferably when the object is unaware of being watched.

e.g. -http://www.youtube.com/watch?v=SuNAfUc3t1s - 50 Cent - Ayo Technology 

Laura Mulvey's Theory

Laura Mulvey's theory was that the presence of females was purely for the purpose of display, this display presumes a ‘male gaze’ one that is a powerful controlling gaze at the female on display.

e.g. - http://www.youtube.com/watch?v=6Y99IfyBqhc&feature=related - Camille Jones - The Creep


Tzvetan Todorov
Believes narrative begins with the equilibrium, harmony, then move to disequilibrium, disharmony, untill a new equilibrium is restored at the end.
e.g. - http://www.youtube.com/watch?v=2g5Hz17C4is - Shaggy - It Wasn't Me


Vladimir Proopp
Develops Todorov's narrative theory


Claude Levi Strauss
Believed that the narrative can only end with a resolution to any conflict, relates to light/darkness or love/hate. 
e.g. - http://www.youtube.com/watch?v=1wYNFfgrXTI - Eminem - When I'm Gone

Our Track

Inflowential - "Wherever" - http://www.youtube.com/watch?v=McjFP6Wbe4Y


Lyrics to "Wherever" 

Verse 1
It’s a combination of greatness to make it through the matrix,

Another day of racing and pacing so I can make it,

Conversation amazing no way that we could fake it,

It’s Zen flow, back on vacation, like,

Hi haters, buzzin like vibrators,

Came to toss flavour all over the crossfader,

It’s the war bench pressers, bench mark setters,

Here to spread letters and fly higher than ever,

Get your redder together we clever and never slippin’,

Pronato, hard work and tell in the ambition,

So thanky’all for listening, tune in your transmittion,

To this Carolina wave radio rendition,

And cool on a mission that shines gloss and glisten,

Digging in the planet like trees and the crops,

Cuz we be to rap boy, keep me to lock,

Say we be to rap boy, keep me to lock,

Chorus
Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

Verse 2

Yeah it’s number one with the bullet, nigger said I’ll be done,

Done when I pull it, you did it like a re-run,

Girls wanna cut it, some like the shera,

But it’ll cost you nothing, and so I call it freedom,

Even, steven, nash, cash, you heard the pitter patter cuz my crew is on your ass,

I heard the chitter chatter cuz we moving in a flash,

Blurred the words, turn the verse,

It shit on it, if you aint doing that you should quit on it, I read on it,

Then I do it bad and I hit on it, they wont put a lid on it,

When I do a track and I spit on it your boys on the rag wouldn’t sit on it,

Now, get up off the ground if you bit on it,

Yeah you need a crown, not your head but your teeth,

Got the leg for the beats, the bread for the sneaks,

So whenever we open up the door follow me

Chorus
Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock 

Instumental

Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

Wherever we go, we go, we go

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

We be to rap boy, keep me to lock

Our Band

Inflowential

Genre - Alternative, Hip-Hop

Members - Tab-One, Charlie Smarts, Adid, Bender, Kyle

Record Label - M.E.C.C.A. = Middle East Coast Carolina Always

Influences - The Roots, A Tribe Called Quest, Slum Village, Little Brother, and Blackstar

Inflowential is an alternative hip-hop band from NC that slides comfortably across genre labels, including blues, rock and reggae, using their live instruments and jazzy undertones to create tracks with an energy and power that feels fresh.

Inflowential joins a recent upsurge in hip-hop bands with live instrumentals. But unique to Inflowential’s sound, instead of a drummer, their live percussionist drops the breaks as a human beat box. Though far from a new concept, live hip-hop bands—with the exception of the Roots—have not notably broken into the mainstream consciousness. Musicianship has not even been a prerequisite for mainstream.

Gorillaz Magazine Advert

This magazine advert for Gorillaz which features N.E.R.D is very informative and the contrast of red on black stands out to the reader which automatically catches their attention. 

The bold but yet simple text stands out which grabs the attention of the reader, as it gives a clear indication of the band. The colour red also stands out on the black background, red also signifies power and danger so it makes the text stand out. The tour dates and information regarding it are also clearly located it big, bold black lettering. The fonts used are very simple as this is easier for the reader to view and the clear caption at the bottom of the advert promoting a prize of tickets, this stands out as the text is bright red which is alerting the reader. The information on where to buy the tickets is also clearly located with locations, websites and a telephone number. This shows not only is the advert promoting the band Gorillaz but it's also promoting the prize and purchasing option.

The design of the advert is fairly basic using plain backgrounds with bright fonts contrasting to make the text stand out. The yellow used to signify a electronic genre to music the band produces. The advert we may produce will be of a similar design to this as it is very basic but yet effective as the colours and background contrast well to highlight the text.

Conventions of a Digipak

• Website address of the artist & record label
• Record label the artist has been signed by
• Logo, if the band has one or of the record company 
• Price of the album
• Barcode
• Purchasing options
• Tour Dates of the artist
• Lyrics to songs on the album
• Images of the band and that relate to the album itself